Rapid Mobile Media opens up mobile internet advertising for Media owners
Ad360 Mobile Advertising and ThinkPhone Mobile Internet Platforms Enable Service Monetisation and Optimised User Experience
3rd June, 2008
Rapid Mobile Media Ltd, providers of innovative mobile advertising and mobile internet delivery software platforms, today announced the availability of a new iteration of its Ad360 mobile advertising platform. Designed to serve high quality display adverts in real time within commercial grade mobile internet services, Ad360 allows media owners and publishers to generate revenue from mobile advertising inventory. As part of Rapid Mobile?s combined value proposition to media owners, its ThinkPhone mobile internet platform automatically optimises the delivery of sites to all handset types to ensure the best experience for the broadest range of users.
The Ad360 mobile advertising platform can be used to automatically serve any size banner, spot and unique interstitial display advert formats into mobile internet sites, and provides complete facilities for the control of advertisement creation, campaign management, ad targeting from contextual information and full analytics reporting of ad impressions and clickthroughs. Rapid Mobile?s interstitial format takes advantage of ?dead time? in a browsing session to display a high quality, interactive full screen ad whilst the next page of the site content is loaded. This unmissable space is of high value to advertisers and brands yet it is unobtrusive as it does not interfere with the user?s mobile experience or consumption of the site content.