Festive Fun Delivered by Rapid Mobile Media Technology
First Mobile Games From Gamesys Include a Seasonal Release
16th December, 2008
The ThinkPhone development philosophy focuses on user interaction to create easy-to-use, intuitive applications. Porting and testing effort is minimised because of a provisioning process which automatically optimises applications at the point of delivery to match the individual handset capabilities. This means that engineering costs and time to market for applications are minimised, and the service provider does not have to expend valuable resources addressing the increasingly diverse universe of mobile phone types - the ThinkPhone platform is able to future proof service delivery.
"Proven commercial deployments demonstrate how our ThinkPhone application and service delivery platforms enable our customers to engage with mobile users," said Jeremy Copp, CEO of Rapid Mobile Media. "As well as delivering services such as Metro Mobile, Betfair Mobile and the Jackpotjoy mobile portfolio, the ThinkPhone platforms are fully integrated with Ad360, our mobile advertising platform. This means that high-quality display advertising can be delivered into both applications and mobile internet sites as a monetisation mechanism."