Rapid Mobile Media takes MSHK Group to Mobile
Brand Experience Extended through Delivery of Interactive Mobile Applications
16th February, 2009
Rapid Mobile Media Ltd, provider of innovative mobile service delivery solutions, today announced an agreement with MSHK Group (whose portfolio includes iconic global brands such as Ministry of Sound, Hed Kandi, Hard2Beat and Global Underground) to deliver a range of mobile applications that capture the style, fun and entertainment values associated with their music and entertainment brands. The interactive applications will enable MSHK Group to further extend its engagement with consumers through compelling content designed to take advantage of contemporary handset capabilities.
ThinkPhone Design is a framework for the development of rich, interactive mobile applications that can be automatically provisioned to any suitable mobile phone through the associated ThinkPhone Deliver platform. The ThinkPhone development philosophy focuses on user interaction to create easy to use, intuitive applications. Porting and testing effort is minimised because of a provisioning process which automatically optimises applications at the point of delivery to match the individual handset capabilities. ThinkPhone Design includes a user interface framework with data presentation and effects components and a full communications infrastructure with end-to-end security.