Rapid Mobile Media takes MSHK Group to Mobile
Brand Experience Extended through Delivery of Interactive Mobile Applications
16th February, 2009
Rapid Mobile's ThinkPhone delivery platforms and Ad360 mobile advertising server will maximise reach for MSHK Group's service and provide additional branding and monetisation opportunities, whilst delivering the best possible user experience.
ThinkPhone Deliver is a complete application management and provisioning platform, ensuring the best possible experience in easy download and execution of mobile applications. Service providers can maximise market reach across handset types, safe in the knowledge that the service is future-proofed thanks to new mobile phone types being automatically supported by the platform. ThinkPhone Deliver's complete infrastructure includes automated application delivery, web-based management console and the ability to re-brand and localise downloads as they are personalised to the individual user and their device.
"MSHK Group is already a multi platform, lifestyle offering for our audience, so launching these fun brand extensions into mobile is a natural step for us", said Patrick Hagenaar, Head of Mobile at MSHK Group. "Rapid Mobile proved they could help to translate our core values into memorable mobile experiences and deliver them directly to our global customer base, building on our community and driving our business forward."