Shankar Bhaduri appointed CSO
3rd February, 2010
Shankar Bhaduri has become Chief Sales Officer (CSO) of Rapid Mobile, effective 3rd February 2010. Shankar has 20 years of business development and evangelism experience in the mobile and telecoms sector, and come to us from executive roles at Picsel, Novasoft, and Reliance Communications.
"We are delighted to have someone of Shankar's exceptional calibre and global reach joining the Rapid Mobile team," said CEO Michael McTernan. "Shankar will be driving Rapid Mobile's unique technologies out into a number of key growth sectors, but especially how we complete the mobile marketing value chain."
"I am genuinely excited by the market potential of Rapid Mobile's mobile advertising technology," Shankar said. "This is very timely as people are beginning to realise that banner ads are not enough to connect with savvy mobile users. Rapid Mobile's offering enables advertisings to attract, engage and retain their customers. Marketing is about creating conversations, and there is no better medium than interaction by mobile phone."